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Enroll in Meta Ads
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- 1 month
- Live online
- 20 sessions
- Certificate
Run Profitable Campaigns with Meta Ads
Learn to plan, launch and scale Facebook & Instagram ad campaigns that bring real leads and sales, for your own business or for paying clients. No prior marketing experience needed.
- Setting up Business Manager, ad accounts, pages and the Meta Pixel correctly
- Choosing the right campaign objective, audience and budget for each goal
- Writing ad copy and creating images and videos that stop the scroll
- Reading Ads Manager reports and optimizing for lower cost per result
- Retargeting, lookalike audiences and scaling winning campaigns
- Complete beginners who want a high-demand digital skill
- Business owners who want to grow sales through Facebook & Instagram
- Freelancers looking to offer ad management services to clients
- Students and career changers aiming for remote marketing work
Meta Ads Course Curriculum
A complete day-by-day, 1-month breakdown of what you'll learn and build each week.
W1
Foundations & Account Setup
Days 1–5
Understand the Meta ads ecosystem across Facebook, Instagram, Messenger and Audience Network, and how the ad auction decides who sees your ads.
Set up a Business Portfolio, connect pages and Instagram accounts, create an ad account and manage roles and payment methods safely.
Produces: A fully configured Business Manager and ad account.
Install the Meta Pixel, understand standard events and Conversions API, and verify tracking so every campaign can be measured.
Learn Meta's advertising policies, common reasons for rejected ads and restricted accounts, and how to keep accounts in good standing.
Review the platform foundations and clear doubts through guided Q/A and a short assessment.
Produces: Q/A participation + assessment score.
W2
Campaign Structure & Audiences
Days 6–10
Choose the right objective (awareness, traffic, engagement, leads, sales) and understand the campaign, ad set and ad levels.
Build core audiences using location, demographics, interests and behaviours, and learn when broad targeting works best.
Create audiences from website visitors, video viewers, page engagers and customer lists, then expand reach with lookalikes.
Produces: A saved audience plan for a sample business.
Understand daily vs lifetime budgets, Advantage+ campaign budget, bid strategies and automatic vs manual placements.
Evaluate understanding of objectives, audiences and budgets and get clarifications through a Q/A session.
Produces: Q/A participation + assessment score.
W3
Creatives, Launch & Optimization
Days 11–15
Write hooks, primary text, headlines and calls to action using proven frameworks for different audiences and offers.
Create scroll-stopping images, carousels and short videos with free tools like Canva and CapCut, sized for every placement.
Produces: A set of ad creatives for a sample campaign.
Build and publish a complete campaign step by step, from objective and audience to creative and tracking.
Understand key metrics such as CPM, CTR, CPC, CPA, ROAS and frequency, and customize columns and breakdowns.
Assess learning of creatives, campaign setup and reporting with Q/A and feedback.
Produces: Q/A participation + assessment score.
W4
Scaling, Client Work & Final Exam
Days 16–20
Test audiences, creatives and offers in a structured way, and decide what to pause, change or keep.
Set up retargeting funnels and scale winning campaigns vertically and horizontally without losing performance.
Run lead form, Messenger/WhatsApp and catalog sales campaigns for service businesses and online stores.
Build a client report, a portfolio and a freelancing profile on Upwork and Fiverr, and learn how to pitch ad management services.
Produces: A sample client report + freelancing profile draft.
Plan a complete campaign strategy for a real or sample business and present it. The final assessment covers all course concepts.
Produces: Campaign strategy project + completed final exam. Certificate of completion issued upon passing.
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